How to improve the speed of your ecommerce and how design can help you get to the top

September 11, 2023

Every second counts, but in the ecommerce world it is totally decisive. A simple second can become the difference between success and failure for an online store. In the fast-paced world of e-commerce, where customer attention is fleeting, optimal speed has become an essential value for success. In this article we tell you, among other things, how to improve the speed of your ecommerce with us.

This trend is global, and according to studies, the limit is 3 seconds. More time translates into an exponential loss of clients and billing. But beyond the loading time, there is another factor that is emerging as a determining factor when closing an online purchase: the design.

The pursuit of a seamless user experience and reducing cart abandonment rates have revolutionized the way ecommerce is designed and developed. In this post, we will explore how time and design this trend is changing the way we shop online and why both aspects are crucial for the future of ecommerce.

  1. The efficiency of minimalist design

Minimalist design is based on the premise of "less is more." Instead of overwhelming the user with an overload of information and visual elements, simplicity and clarity of messages are prioritized. Web pages are reducing the number of elements on screen, using a clean color scheme and legible fonts, and leaving enough white space to make products stand out.

Always prioritize simplicity and clarity of the message so as not to overwhelm the user with excess elements

This approach not only makes navigation easier, but also helps key information stand out effectively. This philosophy also translates into the deliberate reduction of on-screen elements, creating a blank canvas where each component counts and plays a crucial role in the brand narrative and product presentation.

The trend is to clear the interfaces of any superfluous elements, which in turn provides a series of direct benefits for the user. By using a clean color scheme and readable typography, effective visual communication is established without distractions.

The trend is to clear the interfaces of any superfluous elements

Additionally, the strategic inclusion of sufficient white space on each page not only promotes a sense of spaciousness and calm, but also allows the products to gain prominence. Instead of competing for the user's attention, articles stand out with clarity and elegance.

The careful arrangement of elements on the screen allows for more fluid and natural navigation, intuitively guiding the user through the shopping experience. Every step, every click, feels deliberate and unhindered, turning navigation into an act of discovery rather than a frustrating search.

One of the greatest virtues of minimalist design is its ability to highlight key information effectively. By reducing visual noise and focusing on the essentials, this approach ensures that crucial messages, such as special offers, CTAs, and featured product details, don't get lost in the thicket of irrelevant elements.

This clarity helps users make wise and quick decisions, which in turn drives conversion rates and customer satisfaction.

What is important should never be lost in a tangle of irrelevant elements.

Minimalist design in e-commerce is not simply an aesthetic issue, but a strategy deeply rooted in the user's psychology. By simplifying interaction, enhancing understanding, and establishing effective communication, this approach creates a virtual environment where potential buyers can explore, decide, and purchase with confidence. confidence and ease.

  1. Speed as a competitive advantage

There goes a piece of information. A report by Portent indicates that A website that loads in 1 second has a three times higher conversion rate compared to sites that require 5 seconds to fully load.. The hosting company's study goes further and indicates which four metrics would be key to implementing loading time on a website:

  • Loading time of the page.
  • Time to first byte (TTFB).
  • Time until start of rendering.
  • Time until title is displayed.

In a world where competition is fierce and where we have become increasingly impatient, speed becomes a competitive necessity. Ecommerce must load quickly to retain users' attention. Nowadays, excessive waiting inevitably leads to frustration and abandonment of the page. Therefore, it is essential improve the speed of your ecommerce.

We have become increasingly impatient and speed becomes a competitive necessity

How to improve the speed of your ecommerce

These would be the first changes that we would apply from Midrocket to reduce the loading time of a web page with problems:

  • Reduce the size of high resolution images
  • Use a content delivery network (CDN)
  • Browser caching
  • Reduce HTTP requests
  • Minify HTML, CSS and JavaScript
  • Select a good web hosting

Also, let's not forget that Google's search algorithms also favor websites that load quickly, making speed essential for both the user experience and the website. SEO.

Google will reward an online store that is fast and well designed

When we are able to combine minimalist design with speed, the user experience improves significantly. The Smooth browsing and fast loading of sections allow potential buyers to find what they are looking for efficiently and without obstacles.

A clean design prevents distractions and increases conversion rates. It is also proven that it promotes brand loyalty and reputation. Websites that manage to balance attractive aesthetics with exceptional performance will be better qualified to seduce users and stay relevant in such a competitive market.


Do you have excessive loading time or is your page design not giving the importance it deserves to your products? Call to mid-rocket and in just a few days we will solve your problem.