10 KPIs to measure the success of your ecommerce and help you sell more

April 13, 2023

First of all: metrics are not the same as KPIs. Metrics are raw data, while KPIs are indicators of compliance with strategic objectives. They give you the metrics, you must set the KPIs yourself. 
Not measuring the KPIs (Key Performance Indicators) of your ecommerce is like walking with a blindfold over your eyes and moving forward blindly. These metrics are necessary to determine the performance and activity of our ecommerce. They will help us decipher something as valuable as whether our online store is growing, decreasing or stagnant, what the sales peaks are, the trends of our clients and in general the most relevant aspects to be able to read the behavior of our users and make decisions to improve processes.

Not measuring the KPIs of your ecommerce is like walking with a blindfold on your eyes and moving forward blindly.

Tracking KPIs is key to achieve success in your online store. If you have not previously defined what your objectives are, you will not be able to determine what the appropriate KPIs are to know if your ecommerce is moving towards success or not. 

10 KPIs to measure the success of your ecommerce

In this post we are going to select several indicators that you should use to analyze your online store. It is important to note that KPIs depend on what type of company you have and what the vision of the professional who analyzes the data is. A digital magazine is not the same as an online fruit store, nor will a general director draw the same conclusions analyzing the same data as an SEO analyst, for example.

  1. Page loading speed

If your page takes more than 3 seconds to load the 53% your users will leave your website. This is revealed by a Google study. Therefore, every millisecond counts. It's proven: loading time directly impacts the benefits of an ecommerce. 

  1. Visits to your website

It is the number of visits that come to the online store in a given period of time. It will vary depending on your popularity index, the advertising or SEO campaigns that we have active, the use of influencer marketing, etc.

  1. Traffic sources

Helps analyze where the users who come to your store come from. This origin can be Google, our Instagram channel or an Ads campaign that you have active, for example. If you know where your customers come from, you can invest more strategically in the different channels.

  1. Time spent on your website. 

The total time people spend on your website. The longer the time, the greater interest they will seem to show towards the products or services.

  1. bounce rate

It happens when a person enters your online store and immediately closes the page, the browser, or uses the back button. If the bounce rate is very high, we should consider whether the user is not finding what they are looking for or if there is a navigation problem. 

  1. Abandoned cart rate 

Percentage of people who, after having added a product to the cart, do not finish making the purchase. A high percentage can alert you to a problem: a non-optimized purchasing process, lack of information in the product sheets that generate doubts in the user, very limited payment methods... 

  1. Average order ticket

It helps us evaluate what type of client do we have and what is its purchasing value. This value is very important for making decisions regarding upcoming launches and planning. 

  1. Conversion rate

The relationship between the total number of people who visited your online store and those who converted. This conversion does not have to be a sale (it can be a click on a promotion), but tracking this KPI allows you to analyze the performance of a campaign and, if necessary, optimize it.

  1. Customer acquisition cost 

The CAC indicates how much exactly you invest in acquiring a new customer. It is calculated by dividing everything invested in marketing and advertising by the total number of customers gained in the same period of time. It is one of the most decisive KPIS for decision making.

  1. Recurrence rate

Divide the total number of orders by your number of clients and you can now know what your recurrence rate is. If the % is high, it indicates that you are doing an excellent job and that your level of loyalty is high. If it is low, we suggest you look for the whys. If customers do not repeat purchases in your ecommerce, something may be wrong in one of the processes.

If the recurrence rate is high, it indicates that your level of loyalty is high and you are doing an excellent job.

¿Interested?

At Midrocket we invite you to exhaustively monitor all these KPIs. There are many more that we have had to leave out and whose importance varies depending on your objectives and the sector in which you are located.


If you need help with your ecommerce or want to optimize its operation to sell more and better, ask mid-rocket!