The Balisac: 100% online strategy
We designed and implemented the strategy for The Balisac to be launched on the market in a completely digital way
The client requested an eCommerce platform to sell their products online. In addition, they required a strategy that contemplated the generation of sales through digital marketing.
For this we design a digital strategy with a holistic approach. In it, a brand approach, communication strategy and operating procedures were developed. We developed a sales platform according to the values that the brand represented, integrating metrics and studying the consumer experience in detail.
Key factorseCommerce, PHP, UX / UI, responsive, Wordpress, Analytics, ads, SEO
In order to launch an internet-based business model, we planned the key elements that would make up the brand's digital strategy:
- We analyze the nature of the business to create a simple and attractive brand image.
- We segment the potential audience, obtaining a very specific profile of early-adopters.
- We prepare digital marketing campaigns promoting your products and making it more efficient until obtaining optimal and sustainable ratios.
- We plan the development of the sales platform under minimum guidelines for interface and ease of purchase.
- We implemented an integration module with MRW to streamline the logistics process: generation of labels, order tracking, etc.
As should be done with any digital native company, we plan the project in the cloud, providing flexibility and scalability to the platform. We organize and centralize all the information, keeping it safe:
- Transactions and Orders
- Logistics Management
- Payment to suppliers
Our procedure allowed the brand to establish a company structure quickly and efficiently. In addition, our contingency plans include back-ups and balancing systems to avoid downtime.
Through observation and correction methods, we study the interaction of users with the page, carrying out a process to improve the rate and general shopping experience.
- We design a simple two-step purchase process, encouraging the purchase and reducing the abandonment rate as occurs in part of e-commerce platforms.
- We improve the accessibility and visibility of the products to facilitate their purchase.
- We embedded attractive animations and made most of the elements on the web page interactive, greatly increasing the conversion rate.
- We take care of all the UX / UI design to maximize the customer experience. Animations, forms and many more elements taken care of in detail.