The Internet has transformed markets by making them more competitive, demanding and impatient. For consumers, the internet has undoubtedly been good news, access to a large amount of information immediately has made them true analysts.
Starting from a market made up of analysts, who are increasingly informed and therefore more critical, we must respond by meeting their expectations with a consumer centric experience.
In order to ensure that business services are valued, it is essential to design and adapt them to this consumer profile. We work developing user experiences that follow agile methodologies, delivering a tested and prepared product for demanding consumers.
Our experience in the planning, development and design of experiences makes us the ideal ally for your business.
User experience is the set of factors and elements related to user interaction with a specific environment or device, the result of which is the generation of a positive or negative perception of said service, product or device. This depends not only on factors related to design but also on aspects related to emotions, feelings, construction and transmission of the brand, product reliability, etc.
As we always do, we work methodically to deliver a product prepared for success. We structure our user experience development process in four phases that we iterate in "sprints" until we reach the final product:
We start from the project objectives and based on them we analyze the elements that intervene in its fulfillment. All projects have one in common, the user.
Based on the analysis, the interfaces are designed and on them the interactions that we consider appropriate for the user. The result of this phase is one or more prototypes.
In this phase, the technical execution team comes into action, studying the technology to be used and making the prototypes proposed in the previous phase a reality.
To culminate with the "step", use tests are carried out on the implementation: technology, usability and experience are put to the test.
Each sprint is a block made up of the four phases mentioned above. To develop an experience directed to the consumer, it is important to analyze, design, implement and test the experience repeatedly in order to offer a result that involves the consumer and has a positive impact on him. We call this repetition of phases an iterative process and as many sprints are necessary until the desired result is reached.