We have already commented extensively on the WordPress advantages as a website creation platform. Now, be careful: when you have a limited budget It may seem like a good idea to turn to your many available WordPress themes and templates to be able to opt for a website quickly and easily. There are Premium WordPress themes for €40 or even less. And some of them are really successful.
At Midrocket we completely advise against using WordPress templates. We are going to analyze the reasons why these apparent advantages offered by templates can quickly turn against ecommerce owners.
1. They compromise the security of your site
We put safety first because we we face your challenges every day and for the vast majority of our clients it is an absolute priority. Hackers love WordPress templates, it's that simple. Not to mention the huge amounts of spam which you would have to face.
The templates require constant updates to avoid security vulnerabilities and not leave the open door to attacks. Some of them, especially if you purchase them from unverified sources, can directly compromise the security of your ecommerce. Containing insecure plugins and weak passwords are other of its characteristics.
2. Limitations on customization
Branding and brand differentiation are key to standing out in the competitive world of e-commerce. A WordPress template will make your website look like many others, which makes differentiation difficult and building a solid brand.
If your brand has a very specific identity and you want to implement the customer experience to the maximum, you can find serious customization barriers, since, despite the wide variety of options and styles that WordPress templates offer, many of them offer serious customization limitations.
3. Performance and Speed
When your WordPress is developed by someone who is not an expert in programming, you must use plugins. What is the main disadvantage? That These plugins overload the page and they make everything work much slower, since the website must load all the CSS and JS files of each installed plugin, often resulting in websites that are well below the basic speed limits.
Additionally, WordPress templates often come with a lot of extra code, features you may never need, and in some cases, poor optimizations. This can slow down your website and negatively impact the user experience. Custom build allows for more precise optimization and faster performance.
Businesses that grow need to add new functions or make constant implementations in their ecommerce. WordPress templates can also be inflexible on this point and require a considerable investment of time and money to modify or expand them. However, a custom-developed website will always adapt much more easily to the needs of each brand.
5. Ongoing Maintenance
There is a widespread thought that WordPress templates, being templates, almost stand alone. It's quite the opposite. RThey require more updates to stay secure and functional. If not managed properly, they will cause conflicts very soon. In contrast, a custom website, designed by professionals, will require less maintenance. In short, while WordPress templates may seem like an attractive solution for an ecommerce business, there are many reasons to opt for custom development. This will provide a greater control about the appearance, performance, security and scalability of your website, allowing you to offer a unique and robust experience to your customers.
Although it may require a higher initial investment, the long-term benefits of a custom website are unquestionable. Call to mid-rocket and we tell you!