Grupo Sercon: from corporate website to B2B lead generation machine
Digital transformation of a traditional private security company with over 25 years of experience towards an online qualified lead capture model through SEO, SEM, and conversion-oriented design.
The Challenge
Grupo Sercon, a private security company with over 25 years of experience and a team of more than 1,100 professionals across Spain, faced a clear challenge: their digital presence didn't match their market position.
Their corporate website served a purely informational function, with no capacity to generate business opportunities. In a sector where hiring decisions are increasingly researched online, evolving towards a results-oriented digital model was essential.
The goal: turn a static website into an active qualified lead capture tool, positioning Grupo Sercon as a digital reference in private security, concierge services, and facility management.
SEO and SEM Strategy
We designed and implemented a comprehensive search engine positioning strategy combining organic SEO and SEM campaigns to maximize visibility for high commercial intent keywords.
The objective was to position Grupo Sercon in top results for searches like "private security company", "concierge service", and "facility services", capturing qualified traffic with real hiring intent.
Learn more about growth marketingKeyword Research
Exhaustive analysis of transactional keywords in the security, concierge, cleaning, and maintenance sectors to identify positioning opportunities with high volume and low competition.
On-page SEO
Optimization of architecture, content, metadata, and URL structure to maximize the relevance of each service page for search engines.
SEM Campaigns
Design and management of Google Ads campaigns segmented by service and geographic area, with conversion-optimized landing pages and controlled cost per lead.
Tracking and Optimization
Continuous monitoring of positions, CTR, and cost per lead to iterate and improve results month over month, adapting the strategy to market trends.
gruposercon.comConversion-oriented Web Design
We redesigned Grupo Sercon's website with a clear focus: every page is a conversion point. It's not just about informing, but guiding visitors toward requesting a quote.
The information architecture was designed so that complex services like private security, virtual surveillance, concierge, or cleaning are explained clearly and accessibly, reducing friction and building trust with potential B2B clients.
Learn more about brand experienceStrategic Forms
Implementation of optimized contact forms on each service page, with minimal fields and clear CTAs to maximize conversion rate.
Service Landing Pages
Design of specific landing pages for each business line —surveillance, concierge, cleaning, maintenance—, with differentiated value proposition and social proof.
Mobile-first Experience
Responsive development with special attention to mobile experience, where a growing share of B2B search traffic is concentrated.
Scalable Architecture
Structure prepared to incorporate new services and business lines without redesign, maintaining the coherence of the conversion system.
Result
Grupo Sercon's digital transformation has turned their website into the main channel for new client acquisition. Positioning in strategic keywords has generated a constant flow of qualified leads.
The combination of SEO, SEM, and conversion-oriented design has demonstrated that a traditional service company can compete and win in the digital environment, generating business opportunities on a recurring basis.
The project has laid the foundations for a scalable digital strategy that accompanies the group's growth in new services and territories.
Other case studies
Grupo La Musa: the digital infrastructure behind seven restaurants
Grupo La Musa, a reference in Madrid dining since 1996, trusted us with building a WordPress platform that centralizes the management of their seven restaurants with an optimized booking funnel.
Brunchit: a digital experience matching its brand
Brunchit, the renowned restaurant chain, needed a digital renovation to convey its fresh and vibrant image.
Qualitas Auto: a website optimized for self-management and security
Qualitas Auto, an insurance company, commissioned us to develop their new website, based on a design provided by them.
Let's talk about your project
Choose how you'd like to start. No commitment.