The Balisac: 100% online strategy
We designed and implemented the strategy for The Balisac to launch in the market in a completely digital way
The Case
The client requested an eCommerce platform to sell their products online. Additionally, they required a strategy that contemplated sales generation through digital marketing.
To achieve this, we designed a digital strategy with a holistic approach. It included brand positioning, communication strategy, and operational procedures. We developed a sales platform aligned with the brand values, integrating metrics and studying the consumer experience in detail.
Digital Strategy
In order to launch an internet-based business model, we planned the key elements that would make up the brand's digital strategy:
Learn more about digital strategyBusiness Analysis
We analyzed the nature of the business to create a simple and attractive brand image.
Audience Segmentation
We segmented the potential audience, obtaining a very specific profile of early-adopters.
Marketing Campaigns
We prepared digital marketing campaigns promoting their products and optimizing them until achieving optimal and sustainable ratios.
Sales Platform
We planned the development of the sales platform under minimum guidelines for interface and ease of purchase.
Logistics Integration
We implemented an integration module with MRW to streamline the logistics process: label generation, order tracking, etc.
Cloud
As should be done with any digital native company, we planned the project in the cloud, providing flexibility and scalability to the platform. We organized and centralized all information, keeping it secure:
Our procedure allowed the brand to establish a company structure quickly and efficiently. Additionally, our contingency plans include backups and load balancing systems to avoid downtime.
Learn more about cloudTransactions and Orders
Centralized management of all platform transactions and orders.
Logistics Management
Control and tracking of the entire logistics process from the cloud.
Billing
Integrated and automated billing system.
Supplier Payments
Secure and efficient supplier payment management.
Result
We designed and implemented the strategy for The Balisac to launch in the market in a completely digital way.
The eCommerce platform allowed the brand to sell its products online with a digital marketing strategy optimized for sales generation.
The cloud infrastructure provided the flexibility and scalability necessary for business growth.
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