GEO

Visibility in ChatGPT, Perplexity and the new AI-powered search

GEO

Photo by Andy Holmes

GEO strategies to appear (and be cited) in AI answers

GEO (Generative Engine Optimization) is the discipline that optimizes your brand for the new generative engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude or Copilot. More and more users solve their questions by asking an AI rather than browsing ten blue links; brands that don't get cited in those answers will simply stop existing commercially.

At Midrocket we work to make your business the source AI chooses, cites and recommends. We combine entity-driven content architecture, structured data, prompt testing, verifiable facts and digital authority to influence how models understand, reference and link to you.

It doesn't replace classic SEO, it complements it. While SEO still captures traditional search, GEO secures your presence in the new touchpoints where buying decisions are made: conversational answers, AI-generated comparisons and automated recommendations.

LLM visibility

Presence and citations in ChatGPT, Perplexity, Gemini, Copilot and Claude.

Answer-first content

Structured, verifiable information that models pick as a source.

Authority and trust

E-E-A-T signals, first-party data and external citations that build credibility.

Mention monitoring

Tracking of how the main generative engines cite and reference your brand.

GEO is not SEO. And both are essential.

SEO remains critical to capture traditional search. GEO makes sure AI knows, understands and recommends your brand whenever users ask.

Classic SEO
GEO
Feature Goal
Classic SEORank URLs in Google results
GEOBe cited and recommended by generative engines
Feature Main metric
Classic SEORankings, organic traffic and clicks
GEOAI share of voice, mentions and citation accuracy
Feature Answer format
Classic SEO10 blue links and rich results
GEOSynthesised answer with cited sources
Feature Main lever
Classic SEOKeywords, links and domain authority
GEOEntities, verifiable content and external citations
Feature Query type
Classic SEOShort keyword searches
GEOConversational questions and comparisons
Feature Touchpoint
Classic SEOGoogle SERP and search engines
GEOChatGPT, Perplexity, AI Overviews, Gemini, Copilot

At Midrocket we combine both disciplines in a single visibility strategy so you show up in both classic search and the new AI-generated answers.

Capacities

GEO audit

Diagnosis of your current visibility in generative engines.

Mention tracking in ChatGPT, Perplexity and Gemini Analysis of the key prompts for your industry Benchmarking against competitors being cited Gap analysis and GEO roadmap

AI-ready content optimization

Structure, format and semantics designed for LLMs.

Answer-first content with executive summary Entity modelling and knowledge graph Structured data (Schema.org, FAQ, HowTo) Verifiable facts, proprietary data and citations

Authority and digital citations

Signals that generative models use to trust a source.

Digital PR aimed at cited sources Listings in Wikipedia, Wikidata and knowledge bases Reviews on industry aggregators and reference platforms Backlinks from high-authority publications

GEO monitoring and reporting

Continuous measurement of your performance in generative engines.

AI share-of-voice dashboards Prompt and answer tracking over time Sentiment and citation accuracy analysis Alerts for new or inaccurate mentions

Position your brand for the AI era

We design GEO strategies so ChatGPT, Perplexity and the rest of generative engines know, cite and recommend your brand. Let's talk.

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Learn more about this topic

→ Authority and digital citations for GEO → How to appear in ChatGPT → Structured data for LLMs → Answer-first content strategy for GEO → GEO vs SEO: differences and combined strategy → Google AI Overviews: complete guide → How to measure your visibility in generative engines → How to optimise content for Perplexity → What is GEO (Generative Engine Optimization)

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